A PEEK INTO OUR CREATIVE PROCESS

by Founder and Creative Director, Oana Befort

DOCUMENTING INSPIRATION

It all begins with inspiration swirling around me. Whether it's a stroll through nature, a botanical book, or revisiting nostalgic memories, I imagine various creative possibilities. Each collection begins with reading, exploring, and immersing myself in the beauty of the natural world that fuels my creative fire.

SKETCHES, CONCEPTS & COLOR PALETTES

Once the inspiration has been carefully documented, the creative process dives into the sketching realm. Countless sketches fill the pages as ideas flow, concepts take shape, and possibilities unfold. I play with color palettes, exploring combinations that evoke the emotions and beauty I would like each piece to convey. It's a stage where imagination blooms, and every stroke on paper is a step closer to bringing my vision to life.

PAINTING AND MORE PAINTING

Once the creative direction feels just right, I embark on the painting journey.

This phase holds a special place in my heart, often requiring ample time and attention. Sometimes, I find myself painting multiple iterations of a concept until it feels just right – it's all part of the artistic process. Using a blend of watercolors, gouache, colored pencils, and markers, each stroke brings the illustration to life on paper. Layer by layer, every shape unfolds, contributing to the intricate and captivating final visual.

DIGITAL ALCHEMY

Every hand-painted illustration takes a digital twist. After I scan each artwork, it goes through various computer programs where I meticulously fine-tune and edit each piece, ensuring it achieves the desired visual impact. It's a delicate balance of tradition and technology.

MAKING IDEAS COME TO LIFE

Once the digital edits are complete, I partner with skilled printers and manufacturers known for their craftsmanship and quality. Each stationery item is meticulously reproduced, bringing the vibrant colors and intricate details to life on the final product.

QUALITY INSPECTION

Once the printed items arrive at our studio, we carefully inspect each one, ensuring it meets our standards of quality. Once approved, each piece is beautifully wrapped, ready to embark on its journey to you, our cherished customers.

ENJOYMENT & FEEDBACK

As these intricately designed stationery items grace your homes, envision them as more than mere possessions ~ they're crafted to become cherished experiences, inviting moments of joy whether you're enjoying them personally or sharing them with your loved ones.

Beyond that, your valuable feedback continually guides our improvement journey and inspires the creation of exciting new products in the future.

Follow along on Instagram to watch Oana hand-paint our stationery products.